catchword
Noun
Meaning
Among theatrical performers, the last word of the preceding speaker, which reminds one that he is to speak next; cue.
The first word of any page of a book after the first, inserted at the right hand bottom corner of the preceding page for the assistance of the reader. It is seldom used in modern printing.
A word or phrase caught up and repeated for effect; as, the catchword of a political party, etc.
Source: Webster's dictionarySynonyms
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Examples
A good catchword can obscure analysis for fifty years.
The repetition of a catchword can hold analysis in fetters for fifty years or more.
Adequate defense has been the catchword of every militarist for centuries.
A good catchword can obscure analysis for fifty years.
People who pin their faith to a catchword never feel the necessity of understanding anything.
The catchword I use with my classes is: The authority of the writer always overcomes the skepticism of the reader.