drawing card
Noun
Meaning
a featured article of merchandise sold at a loss in order to draw customers
an entertainer who attracts large audiences
Source: WordNetSynonyms
Antonyms
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Examples
he was the biggest drawing card they had
Even if he had told me that he didn’t give out gift certificates, his attitude was fantastic and that was definitely a drawing card for me to patronize his business in the future.
Also, Bateman is one of the world's most celebrated wildlife artists and naturalists, and the new centre is sure to be a drawing card to tourists from all over.
In both cases, it was the quality of the pizzas that had been the drawing card.