loss leader

Noun

Meaning

a featured article of merchandise sold at a loss in order to draw customers

Source: WordNet

Synonyms

leader drawing card special feature deluxe article choice chosen apart drug concrete exclusive atmospheric exempt ad hoc
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Antonyms

common hand service normal perk advantage
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Hypernyms

feature

Examples

Recently I noticed that my grocery store's "coupon mailer" -- an advertising booklet with loss leader prices on laundry soap, lunch meat, and toilet paper, was expiring that weekend. Source: Internet

It’s quite plausible to me that Amazon’s content to do the 9.99 loss leader thing on hardbacks and take the loss, but is unwilling to sell the ebooks with an MSRP almost double that of the MMPB dead tree edition. Source: Internet

Close letter words and terms

loss coefficient loss condition loss function loss making hard coal mines loss of ability to read loss of an investment