Design must be functional and functionality must be translated into visual aesthetics, without any reliance on gimmicks that have to be explained. Ferdinand Porsche
Clever gimmicks of mass distraction yield a cheap soulcraft of addicted and self-medicated narcissists. Cornel West
Good writing has an aliveness that keeps the reader reading from one paragraph to the next, and it's not a question of gimmicks to "personalize" the author. William Zinsser
I think a song that's got something to say. I'm not much on gimmicks. I never have been because they don't last. But I like a song that tells a story and has some meat to it, you know, that means something. Billy Eckstine
Maybe I can't act, but I know the gimmicks. I studied acting all my life and know what's good for me. Alan Ladd
Today we are beginning to notice that the new media are not just mechanical gimmicks for creating worlds of illusion, but new languages with new and unique powers of expression. Marshall McLuhan