market research
Noun
Meaning
research that gathers and analyzes information about the moving of good or services from producer to consumer
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Examples
We said in our 21st Century Party paper there are 61 mosaic groups, which the market research people use as different socio-economic categories and half of our members come from just five of those groups and that is very narrow - too narrow.
I don't really follow market research. In the end, I respond to my own instincts.
There is very little sense that anybody really knows what works or why. But that's not a shock. And I don't think market research would solve that.
It is the new and different that is always most vulnerable to market research.
The marketing director in each department reported directly to the department head and controlled market research and sales. More important, the marketing manager was also responsible for new product development, requesting production schedules, and controlling finished goods inventory.
On the day he unveiled the Macintosh, a reporter from Popular Science asked Jobs what type of market research he had done. Jobs responded by scoffing, "Did Alexander Graham Bell do any market research before he invented the telephone?