marketing research

Noun

Meaning

research that gathers and analyzes information about the moving of good or services from producer to consumer

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Examples

After three years he became assistant at the Institut für Wirtschaftsbeobachtung der deutschen Fertigware, a marketing research institute. Source: Internet

As an example, a marketing department could ascertain (via marketing research) that consumers desired a new type of product, or a new usage for an existing product. Source: Internet

They came from Aimia's research partner CROP, a Montreal-based marketing research company which Poole says has been using the questions in Canada for 30 years. Source: Internet

In contrast, marketing research relates to all research conducted within marketing. Source: Internet

It is highly likely that consumer purchases are tracked and used for marketing research to increase the efficiency of marketing and advertising; in fact, this can be one of the purposes of the loyalty card. Source: Internet

The marketing research process spans a number of stages, including the definition of a problem, development of a research plan, collection and interpretation of data, and disseminating information formally in the form of a report. Source: Internet

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