paronomasia
Noun
Meaning
A play upon words; a figure by which the same word is used in different senses, or words similar in sound are set in opposition to each other, so as to give antithetical force to the sentence; punning.
Source: Webster's dictionarySynonyms
Antonyms
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Examples
I do it for the pun of it
his constant punning irritated her
For these passages of doom on the various cities, the device paronomasia is used.
Plautus might seem more verbose, but where he lacks in physical comedy he makes up for it with words, alliteration and paronomasia (punning).
It can be argued that paronomasia is common in the media, especially headlines, to draw the reader’s interest.
Paronomasia is strong in print media and oral conversation so it can be assumed that paronomasia is strong in broadcast media as well.