psychographic

Adjective

Meaning

(spiritualism) Relating to seances or occult communication. [from 1850]

(social sciences) Based on individual psychological characteristics, rather than demographic or other factors, [from c. 1880]

Relating to psychographics.

Related terms

Examples

This enables a smart political campaign to estimate both the likely voting intention of the Facebook user and the main psychographic drivers that do and not motivate their thinking. Source: Internet

That last one—interests—is especially useful as you can use the pages that people have liked on Facebook as the basis to build psychographic profiles that determine who your ads reach. Source: Internet

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