Noun
psychographics (uncountable)
The use of demographics to obtain marketing data from people's attitudes, lifestyles etc.
But a new concept had already arisen from social scientists: psychographics. Source: Internet
Simmons Research measures American consumer psychographics, preferences, attitudes, and media behaviors by closely overlaying survey and passively measured data using advanced measurement sciences. Source: Internet
And then cover their psychographics. Source: Internet