psychographics

Noun

Meaning

psychographics (uncountable)

The use of demographics to obtain marketing data from people's attitudes, lifestyles etc.

Examples

But a new concept had already arisen from social scientists: psychographics. Source: Internet

Simmons Research measures American consumer psychographics, preferences, attitudes, and media behaviors by closely overlaying survey and passively measured data using advanced measurement sciences. Source: Internet

And then cover their psychographics. Source: Internet

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