Noun
word art (uncountable)
(art) Artistic forms, such as concrete poems and visual poems, that use words as visual elements rather than merely to convey verbal meaning.
The composer who is frightened of losing his artistic integrity through contact with a mass audience is no longer aware of the meaning of the word art. Aaron Copland
My culture-deprived, aspirational mother dragged me once a month from our northern suburb - where the word art never came up - to the Art Institute of Chicago. I hated it. Jerry Saltz