word association
Noun
Meaning
word association (countable and uncountable, plural word associations)
An activity in which the participant is presented with a word and asked to state the first word they can think of, often used as a game or, in psychoanalysis, a tool for analysing aspects of the unconscious.
Synonyms
Examples
Joining Paul this week on Public Domain is teenager Traci Reardon to talk about how the Hollywood Bowl traffic has negatively impacted her, what they can do about the current LA drought, her current living situation, and to do some word association.
Stahl suggested they play a word association game, opening with "Trump!"
Images also avoid the nuance and word association challenges of text content.
Love your example of word association brainstorming.
There are any number of techniques writers can use to coin words, but I like returning to that childlike mindset and building words out of bits and pieces of other words that have real or personal meaning through word association.
Let’s do a round of corporate word association.