motto Synonyms

slogan axiom shibboleth watchword epigram maxim catchword byword mantra battle cry rule aphorism catchphrase leitmotiv coat of arms rallying cry words truism theme tenet sutra statement standard word war cry passkey key word national motto call to battle slogans catch phrases pithy saying sayings catchline call to arms dropline catch phrase subtitle buzzword logion Proverbs tag line saying expression epigraph dictum dicta device cry creed